In Its 75th year, SOTC Travel Reiterates Its Focus on the India Market – Expands Its Distribution With a New Holiday Store in Bhopal

Bhopal features as one of the top 10 markets for SOTC

SOTC expands its retail footprint in Central India with the inauguration of its new store in Bhopal’s renowned Arera Colony. This new addition increases SOTC’s network strength to 2 stores in Madhya Pradesh (1 retail and 1 franchise). The new outlet will also cater to the nearby areas of Narmadapuram, Vidisha, Raisen, Beena, Sehore etc.

With a legacy of 75 years, SOTC firmly believes that today, ‘No one understands the Indian Traveller better than SOTC’. Bhopal features among the Company’s top 10 source markets, and the newly inaugurated outlet, reiterates the SOTC’s strategic Regional focus to expand its footprint in India’s high potential tier 2 and 3 markets.


Madhya Pradesh/Bhopal Travel Trends

  • Increased travel intent in 2024: 20% YoY
  • Desire for longer stays: 32% higher compared to pre-pandemic
  • Higher spends: 20-30% compared to pre-pandemic
  • Top destinations
    • Domestic: Kashmir, Leh-Ladakh, Himachal Pradesh, Rajasthan, Goa, Andamans, Kerala, North East; Bhutan and Sri Lanka in the Indian subcontinent
    • International: Europe’s Switzerland, France, Finland, Austria; Turkiye, Australia, New Zealand, United Kingdom, USA (for visa holding customers), Japan, South Korea, Abu Dhabi, Mauritius, Indonesia, Thailand, Vietnam, Malaysia, Singapore
  • Unique preferences: increased demand for personalized holidays and group tours, and high interest for experiential holidays, spiritual journeys, domestic cruises, eclectic stays, safaris and biking trips
  • Top customer segments: families, Gen S/seniors, millennials and new age travellers/Gen Z

Daniel D’souza President & Country Head – Holidays, SOTC Travel said “Central India is a high potential market, and Madhya Pradesh and Bhopal are among our top ten source markets at SOTC. We are witnessing brisk demand of over 20% YoY from this region, and the addition of our new store in Bhopal increases our network strength, and caters to customers from Narmadapuram, Vidisha, Raisen, Beena, Sehore as well.

This year we celebrate SOTC’s legacy of 75 years, and this store opening is truly a special one as it marks the first store inauguration of the year for us. Our new store in Bhopal is centrally located
and allows us to target valuable segments of families, Gen S/seniors, millennials and new age travellers/Gen Z.

We extend a warm welcome to our customers, and we look forward to planning their next holiday with us.”