As each holiday season approaches, customers look for the best deals, the best offers, the best promotions. Competition is rife, and travel companies vie with each other to provide that extra edge that will swing the traveller in their direction.
We activated our bi-annual The Grand Indian Holiday Sale (GIHS) from 11th – 20th September 2018, across business channels (OB + DOM + Ebiz). We retained our successful core proposition of the ‘Best Price Challenge’ i.e., if the customer finds a lower quote than us, we will match the price and pay double the difference (in future travel vouchers). This helped us create huge disruption in the market, get disproportionate attention, and facilitated exponential lead generation and business.
Besides our diverse range of holiday packages, our other key hooks included:
Cashback with HDFC: As part of our larger collaboration with HDFC Bank, the customer got additional 5% cashback on every transaction (applicable on a minimum transaction amount of Rs. 30,000 and up to a maximum cashback of Rs. 6000 on HDFC Bank Credit and Debit Cards or EMI transactions)
FlipKart Vouchers: Free vouchers of upto Rs. 4000 on Cameras and extra 10% off on luggage from Flipkart.
Free Travel Vouchers of up to Rs. 9000 on every booking .
The campaign was driven and amplified across multi media which included national and regional dailies and it was also extensively promoted online on digital and social networks. The Holiday Sale certainly created a buzz, with interested customers trying to get the most benefits and goodies from our deals!