Launches a Digital Campaign focusing on Diwali Holidays
Our consumer data reveals high travel intent especially during the festive season – across multiple segments driven by multigenerational families. Gujarat features as a key source market for us and is witnessing over 50% surge in demand YoY for Diwali Holidays. Therefore, with a focused intent to maximise on the significant demand, we have unveiled a new campaign targeting the festive season.
Our Gujarati Diwali Holidays brand film focuses on family holidays and plays on the stereotypical mother-in-law – daughter-in-law dynamics where the film’s main character – the daughter-in-law narrates her holiday plans for the Diwali break with the excitement of taking the whole family on an international holiday.
Highlights of our Gurjar Vishwadarshan Diwali Holidays:
- Range of destinations: Europe, Vietnam, Turkey, Malaysia and Singapore with Cruise, Bali, Kashmir, Himachal, Sri Lanka
- Special features: Gujarati cuisine (vegetarian and Jain meals prepared by an accompanying maharaj), each tour comprises of fellow Gujarati co-travellers guided by SOTC’s Guajarati speaking tour managers, all-inclusive tours at attractive pricing, departures ex-Ahmedabad/Mumbai, Gujarati snacks provided on every tour
- Offers: discounts up to Rs. 60,000/- per family, free upgrades to 4/5 star hotels in Asia, spot cash discounts, special gifts on booking and complimentary sightseeing
Link to film: https://www.youtube.com/watch?v=-ooVXNACuZk
The campaign is being extensively promoted across digital & social platforms, primarily YouTube, Facebook and Instagram.
Customers can book their preferred holiday via a video chat or make a request for a call, or select from SOTC Travel’s omnichannel network – that offers choice and convenience via the Company’s website, call centre, or extensive retail network pan India.