On the occasion of Father’s Day 2019, we launched a digital video campaign #CricketDateWithDad in sync with the on-going ICC Cricket World Cup. The video brought to life the little nuances of a father-son bond, strengthened through the game over the years, and taking one on a trip down memory lane to relive their precious memories. The video received a million views across social media platforms and numerous shares including that from Bollywood Celebrity Boman Irani!
Commenting on the launch of the campaign, Abraham Alapatt, President, Group Head – Marketing, Service Quality & Innovation, Thomas Cook (India) Ltd. said, “The new wave of father-child bonding trips is a significant opportunity for our brand. Through our campaign #CricketDateWithDad, we aim to focus on the sentiment shared by father and child, and induce in our customers the need to take time out from their schedules and spend some exclusive time with their first hero – their dad. With cricket being India’s passion and Father’s Day coinciding with the ICC Cricket World Cup, we’ve combined the two to present it as a compelling proposition to our customers.”