The Explore brochure was launched on September 12, 2017 by Amitabh Kant, CEO Niti Aayog whose reaction to the brochure was, “Journeys through India & Beyond – a fabulous new tourism brochure on body, mind and soul experiences in the region.”
The 238 page brochure is a compilation of a series of detailed programmes across the Subcontinent with jewels of information and tips integrated to help guide the reader to a more in-depth information on the destination.
Explore is a result of extensive research which features a glossary of experiences, city descriptions, insider tips, a map for reference along with a clear route map with indications.
It is nothing less than an encyclopaedia on journeys through India and Beyond with Sita, TCI and Distant Frontiers. The brochure is available with each branding individually.
The brochure has been compiled by Lovleen Sagar along with the Destination Knowledge Centre Team and designed by RED Communication and Design. The brochure follows a modern approach in terms of design with non-symmetrical line cuts complimented with bright colours yet a neutral overall theme.