Experiential Travel is Emerging as a Key Demand Driver for Indians To Capitalize on the Potential. Thomas Cook and SOTC Travel Launch Unique Northern Lights Tours

  • Enhanced visibility of the Northern Lights due to exceptional Solar Maximum season 2024-25
  • Thomas Cook & SOTC tours incorporate unique experiences: chasing the Aurora Borealis, Santa Claus Village – Rovaniemi,  husky safaris, snowmobile rides, reindeer sledding, interaction with the local natives – Sami
  • Distinctive accommodation: bubble hotels, glass igloos, snow lodges, Arctic tree houses, light houses
  • Key destinations: Rovaniemi, Saariselka-Lapland,(Finland); Tromso, Kirkenes (Norway); Kiruna (Sweden), Murmansk (Russia)

Data from Thomas Cook (India) Limited, and SOTC Travel, reveals that the Indian appetite for experience-driven travel is witnessing significant growth. The exceptional solar activity (solar maximum) occurring once every 11-15 years offers an increased chance to view the Northern Lights and has heightened interest for Aurora Borealis experiences between September 2024 – April 2025.

To maximize on this once-in-a-lifetime opportunity, Thomas Cook and SOTC have designed a diverse range of Arctic tours, including top locales such as Santa Claus Village – Rovaniemi, Saariselka-Lapland (Finland); Tromso, Kirkenes (Norway); Kiruna (Sweden) and Murmansk (Russia). Thomas Cook and SOTC’s Northern Lights tours offer awe-inspiring views of the Aurora Borealis on an exciting husky dog, reindeer and snowmobile safaris. Additionally, authentic local experiences have been woven into the programmes: ice-floating, king crab fishing safaris; engaging and dining with the local Sami people; snowmobiling, visit to a reindeer farm, husky sledding, sea kayaking, fissure snorkelling in the fjords and whale watching.

The Companies’ have incorporated exceptional local accommodation options: from Artic tree house stays, snow lodges, glass igloos, bubble stays, ice hotels to lighthouses.

In addition to a range of Northern Lights group tours (escorted by an experienced tour manager), Thomas Cook and SOTC’s experts have curated a delightful portfolio of personalized programmes – based on unique customer preferences/passions.

 

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