Desert Adventures once again participated at ITB Berlin from 5th to 7th March 2024. Our CEO, Peter Payet and Director of Sales, Chris Farrell were there to showcase our premier destination management services alongside the Department of Culture and Tourism – Abu Dhabi.
ITB Berlin, the world’s leading travel trade show, is an innovative platform, at the forefront of the travel and tourism industry since 1966. The travel trade show and convention welcome key industry players from around the world, both in-person and online. The ITB Berlin Convention is organized as a supplementary onsite event. With 20 years of expertise, ITB Berlin Convention is renowned as the travel industry’s paramount think tank. It boosts various theme tracks across 4 stages. In 2024, at ITB Berlin around 5,700 exhibitors from 170 countries displayed their products and services to almost 100,000 trade show attendees.
Desert Adventures was happy to be a part of this happy event.