Spiritual tourism is the single largest category in domestic tourism which is an untapped, and undeveloped opportunity. To cater to the growing demand of spiritual tourism in the country, SOTC introduced Darshans in association with ePuja, India’s first online portal for religious ceremonies. SOTC became the first travel services provider to offer over 40 curated end-to-end itineraries covering 60 popular spiritual destinations in India.
The pricing of our products caters to every budget, offering travellers a smooth spiritual journey. The tours have been designed thoughtfully keeping in mind the specific needs of the travellers to seamlessly aid their spiritual journey. Each package is a peaceful, quick, convenient, hassle-free religious experience, replete with poojas, special ‘havans,’ abhisheka and assisted temple visits!
Press Meets were organized in Chennai and Mumbai to aid the launch of Darshans. The website recorded 29, 785 visits (highest after the March super holiday sale) out of which 75% were new visitors. It received 450 visits on the Darshans microsite + Package pages and 68 leads. The Product has already begun to receive bookings and is seeing encouraging success.