Our COO, Samir Mehta, joined a dynamic panel discussion at the 12th Meetings Arabia & Luxury Travel (MALT) Congress in February 2024, representing Desert Adventures alongside sustainability experts, Khalisah Stevens and Tiffany McGrath, moderated by Nadia Swan. Samir delved into crucial topics around eco-conscious tourism practices and sustainability initiatives in the luxury travel and MICE segment. His emphasis on responsible tourism underscored our dedication to positively impacting the environment as well as the local communities across our operations in UAE, Oman and Jordan. The discussion sparked insightful conversations and the sharing of best practices aimed at helping our industry embrace holistic sustainability.