Bullish on the Overseas Education Segment, Thomas Cook India Launches Pioneering Study Buddy Card in Partnership with Mastercard and Visa

This Study Buddy Card is specially designed to cater to the needs of students studying overseas, offering powerful benefits

Thomas Cook (India) Limited has earmarked the overseas education segment as a significant and growing opportunity. Foreign Exchange is a noteworthy driver of the Company’s business and the overseas education segment having witnessed a strong YoY increase of over 162% for FY23, is displaying accelerated growth. This is reiterated in data from the Reserve Bank of India (RBI), which reveals that the education segment with spends of USD 3.43 Bn in FY23, represents approximately 13% of total overseas spends from India. With a strategic intent to expand its market share, and address the needs of this highly potential segment, Thomas Cook has launched a pioneering Study Buddy Card in association with Mastercard and Visa.

To reassure parents and guardians, the unique Study Buddy Card empowers students with its range of significant features:

Key Benefits:
Free International Student Identity Card (ISIC)
Free global SIM Card
Free ATM withdrawal once a month, and surcharge-free withdrawals at All Point ATMs in USA, Canada, Mexico, UK and Australia
Zero Mark up on transactions in base currency
Safety/Security Benefits:
Comprehensive Fraud Protection Insurance
Free Card Replacement on loss of card
Free Emergency Cash Assistance on loss of card
24×7 Call Support

Special Benefits:
Free Lounge Access* at International Airports in India
KrisFlyer miles on every forex purchase

Deepesh Varma, Executive Vice President, Foreign Exchange, said, “Our overseas education segment is power driving our growth story and we have witnessed a strong 162% YoY growth for FY23. We are bullish about this segment, and the launch of our Study Buddy Card in collaboration with MasterCard and Visa, signals our strategic intent to expand this business.

The Study Buddy Card forms a valuable addition to our unique Study Buddy program – conceptualised to address the needs of the student segment and their parents. The Study Buddy Card has been inbuilt with a range of invaluable advantages.” 

Our unique phygital network empowers students with choice and convenience. They get to choose their preferred mode of interaction, be it our online forex store, app, call centre or extensive physical presence at over 100+ stores in 65 cities across the Country.