Asian Trails is Blazing Ahead –Read All About it in the Trailblazer

Dear Pulse Reader,

Having returned from ITB Berlin in March,  after three busy days of meetings, the consensus from our team is that this year’s trade show was one of the best ever for Asia.  The Asia section at the event was bustling with interest – indicating that the tourism sector in our part of the world is bracing for a major increase in visitors.

Our new Explore guides were a major topic of discussion. We have already published brochures on Vietnam, Thailand and Cambodia in the first months of 2024. If you’d like to read these new materials, you can find them in the Resources section of our website, or follow these links to view each one directly.

Explore Cambodia | Explore Thailand | Explore Vietnam

In March we also published our latest Sustainability Report 2023. This online publication provides a comprehensive overview of our drive to make sustainable travel and tourism the norm, not the niche approach, in our products and daily operations. This document, and all Asian Trails’ policies can be found on our website at: https://www.asiantrails.travel/responsible-travel/

Walking the talk, Asian Trails teams also engaged in a variety of CSR actions in Q1, such as supporting Samui’s island community, helping plant coral in Indonesia, while our Laos team have made their office a ‘No Single-use Plastic Zone’.

As mentioned above, it’s been a busy start to what we believe will be a great year for Asia travel, and the news is flowing fast. Here’s a summary of some of the key travel stories in Q1 we’ve been sharing with our clients via our website, Trailblazer and social channels:

Product News

• Discovering Cambodian cuisine with Chef Nak

• Gourmet guide to Vietnamese food

• Hong Kong seen from above

• Temple of Literature comes alive at night

• Conservation in action in Thailand

Destination News

• Bali tourist entry fee

• China grants visa-free travel to Switzerland and Ireland

• Malaysia’s SST rate set to increase

• China expands Hainan visa-free access

• New e-arrival card for all travellers to Cambodia

• Six additional EU countries granted visa-free China access

With ITB still fresh, our teams are preparing for more opportunities to meet old friends and make new acquaintances at upcoming shows. Our teams were present at DITEX Marseille (3-4 April), ATM Dubai (06-09 May) and IMEX Frankfurt (14-16 May). We looked forward to meeting our group colleagues there.

To stay up-to-date with all news from our Asian destinations, please do sign up to our monthly Trailblazer email, or follow one (or all) of our social media channels:

• Sign up for Asian Trails’ Trailblazer monthly newsletter here
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Wishing all of our readers happy and sustainable trails!

Laurent Kuenzle
Chief Executive Officer, Asian Trails