Our recent edition of the Grand India Holiday Sale saw the launch of a new offer – an opportunity to win 100 Free Holidays! Customers were enthralled, and we experienced an increased footfall across our roadshows!
On offer also were attractive deals and special discounts for both domestic and international holidays, and a free 3-day stay at Sterling Holiday Resorts with every booking. As a further incentive, customers could also avail of an additional 5% cash back offer on SBI cards, via the SBI YONO app. Additionally, this time we also offered a special doorstep service to enable a ‘Holiday Expert’ to visit the customer and ensure smooth holiday planning.
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India, said, “We had introduced the Grand India Holiday Sale as a bi-annual property to coincide with India’s peak travel booking periods – for Summer, the Festive Season, and Winter. The aim was to provide our customers with an unbeatable combination of quality holidays at the best price. Our Grand India Holiday Sale is a much anticipated event, and is hence, seeing a strong uptake.”
He added, “This season, along with attractive discounts and our unique Best Price Challenge, our offer of 100 Free Holidays* is intended to catalyse demand for both the upcoming festive period, as also the emerging trend of Winter vacations.”