SOTC Travel has strengthened its retail footprint in North India with the launch of two new franchise outlets in Bareilly and Noida, Uttar Pradesh. The expansion reflects the company’s strategic focus on deepening its presence across high-growth Tier 1 and Tier 2 markets and enhancing customer accessibility through its omnichannel network.
The new outlets are designed to cater to the growing demand for leisure travel in the region, offering a comprehensive portfolio of domestic and international holidays, escorted group tours, personalized vacations, cruises and travel insurance solutions. While Bareilly represents an emerging market with rising disposable incomes and increasing travel aspirations, Noida provides access to a mature and affluent traveller base within the NCR region, characterized by strong outbound travel demand and a large professional workforce.
Travellers from Uttar Pradesh continue to show keen interest in destinations such as Kashmir, Himachal Pradesh, Kerala, Sri Lanka and the Andaman Islands, alongside international favourites including Japan, South Korea, Australia, New Zealand, Southeast Asia, the Middle East and Europe. The market is also witnessing growing demand for experiential holidays, luxury cruises, Northern Lights tours, Antarctica expeditions and self-drive vacations. Spiritual tourism remains a key segment, with strong interest in pilgrimage journeys such as the Kailash Mansarovar Yatra, Do Dham and Char Dham circuits, and Vaishno Devi.
With strategically located outlets in both cities, SOTC aims to bring expert holiday planning and seamless travel services closer to customers while supporting the growing travel aspirations emerging from the state.
Mr. Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said: “North India continues to be a key growth engine for SOTC, with strong demand emerging from both metro and Tier 2 markets. Our expansion into Bareilly and Noida reflects our strategic intent to deepen our presence in high-potential markets and bring our services closer to customers. While Bareilly represents a fast-growing market with increasing travel aspirations, Noida offers access to a mature and well-travelled customer base within the NCR region. With these new outlets, we aim to cater to diverse customer needs through our omnichannel approach, offering convenience, expertise and a wide range of holidays. My team and I look forward to welcoming customers at our Bareilly and Noida outlets and assisting them in planning memorable travel experiences.”