SOTC Travel has announced a special association with renowned devotional singer and Padma Shri awardee Anuradha Paudwal to promote its “Darshans” portfolio of spiritual holiday packages. The collaboration comes at a time when spiritual tourism is witnessing significant growth across India, with travellers increasingly seeking journeys that combine faith, culture and meaningful experiences.
Through the association, SOTC aims to strengthen its connect with devotees and inspire more travellers to explore curated pilgrimage experiences across India and the Indian subcontinent. The company’s Darshans portfolio offers thoughtfully designed spiritual journeys featuring curated itineraries, darshan and ritual assistance where available, comfortable accommodations, vegetarian meals and dedicated tour managers. The packages are also designed to be senior-citizen-friendly, ensuring greater comfort and accessibility.
S D Nandakumar, President & Country Head – Holidays and Corporate Tours, SOTC Travel, said: “Spiritual tourism is witnessing strong momentum in India as travellers increasingly seek journeys that are meaningful and rooted in faith. With our Darshans portfolio, we aim to create pilgrimage experiences that combine devotion with comfort, seamless planning and thoughtful curation. Our focus is to simplify the travel experience so that devotees can focus entirely on their spiritual journey. Padma Shri Anuradha Paudwal has been synonymous with spiritual devotion for decades and resonates deeply with millions of Indian devotees. Our association with her for our Darshans portfolio beautifully blends the spirit of faith and devotion that defines these journeys, and we hope it inspires more travellers to embark on meaningful spiritual experiences.”
Sharing her thoughts on the collaboration, Padma Shri Anuradha Paudwal said: “Devotional music has always been a pathway for people to connect with faith and experience spiritual peace. Pilgrimage journeys carry that same spirit of devotion and reflection. I am delighted to associate with SOTC’s Darshans initiative, which enables devotees to experience sacred destinations with comfort and ease. Through these thoughtfully designed spiritual journeys, travellers can focus on the deeper purpose of pilgrimage while immersing themselves in the spiritual energy of these destinations. I believe this collaboration will encourage more people to undertake journeys that nurture faith and inner connection.”