SOTC Travel has strengthened its retail footprint in Telangana with the launch of a new franchise outlet in Himayath Nagar, Hyderabad, taking its network in the city to five locations. The expansion underscores the company’s focus on catering to the growing demand for leisure and experiential travel from one of South India’s key source markets.
Located in the heart of Hyderabad, Himayath Nagar is a prominent commercial and retail hub known for its strong connectivity, vibrant consumer ecosystem and high footfall. The new outlet will offer customers access to SOTC’s extensive portfolio of domestic and international holidays, escorted group tours, personalized vacations, cruises and travel insurance solutions through its integrated omnichannel model.
Hyderabad continues to witness strong demand across destinations such as Japan, South Korea, Australia, New Zealand, Southeast Asia, the Middle East and Europe, while domestic favourites including Kashmir, Himachal Pradesh, Kerala and Rajasthan remain popular. Travellers from Telangana are also increasingly opting for experiential holidays, including luxury cruises, Northern Lights tours, Antarctica expeditions, self-drive holidays and adventure-led itineraries. Spiritual journeys such as the Kailash Mansarovar Yatra, Char Dham Yatra and Vaishno Devi Yatra continue to attract strong interest, alongside SOTC’s specially curated tours designed for Telangana travellers.
Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said: “Hyderabad continues to be a strong growth market for SOTC in South India and presents a significant opportunity to tap into the growing travel demand from regional India. The launch of our Himayath Nagar outlet reflects our strategic focus on strengthening our presence in the city. With this addition, our network now spans five outlets across Hyderabad, with the centrally located Himayath Nagar store offering customers expert guidance and seamless access to our comprehensive range of holiday experiences. My team and I look forward to welcoming customers to our Himayath Nagar outlet and helping them plan memorable holidays.”