We are strengthening our presence in Europe. Gulf Dunes is proud to announce that starting May 1st 2026, we appointed DESTINATION MASTERY as our official representative in the DACH region (Germany, Austria, and Switzerland), marking a significant step in expanding our reach across one of Europe’s most important MICE markets.
The partnership is led by Frank J. Muellauer, Founder and CEO of Destination Mastery, who brings over 25 years of experience across international tourism and MICE, including 15 years spent positioning Abu Dhabi across the DACH markets. His relationship with Gulf Dunes goes back years, and we are genuinely excited to make it official.
The DACH region continues to be a high-value source market for meetings, incentives, and corporate events. With increasing demand for tailored, experience-led programmes in the Middle East, having dedicated representation in-market allows us to be closer to our clients, respond faster, and build stronger partnerships.