Founded by Luzi Matzig, today’s Chairman, and co-founded by Asian Trails’ CEO, Laurent Kuenzle, Asian Trails commenced its operations on 9. 9. 99, a prestigious date according to the Buddhist calendar! From our humble beginnings, the vision of blazing new paths in travel has been one of the main cornerstones in our daily operations.
Over the years, Asian Trails has successfully maintained a business formula that can respond to the needs of our clientele using the best of local creative talent under the guidance of passionate, hands-on directors and managers. We believe that our entrepreneurial personnel are the heart of this tremendous success, the DNA of Asian Trails, since its inception.
OUR HISTORY
ASIAN TRAILS FOUNDED 1999
Luzi Matzig establishes Asian Trails in Thailand
OFFICE NETWORK 1999
Asian Trails sets up its office network throughout Myanmar, Cambodia, Vietnam, Indonesia and Malaysia
LOCATION EXPANSION 2000
Asian Trails opens branch offices in Phuket, Khao Lak and Samui
BOOKING SYSTEM 2001
All Asian Trails companies operate on the PAXYS 2000 passenger handling system
ASIAN TRAILS HOLDINGS 2002
Asian Trails Holding is established in Gibraltar
IATA 2004
Asian Trails becomes an official IATA-accredited agent
KUONI TRAVEL 2006
Kuoni Travel Holding Ltd. becomes Asian Trails’ Partner
VENTURE IN LAOS 2007
Asian Trails completes its joint venture in Laos
OPERATIONS IN CHINA 2008
Asian Trails commences inbound operations in China
B2B AND XML LINKS 2012
Asian Trails launches its B2B and XML Links
PASSION 2016
Asian Trails launches Passion software
THOMAS COOK INDIA LTD 2017
Thomas Cook India Ltd, a subsidiary of Fairfax Financial Holdings Canada acquires ownership of Asian Trails Holding with Luzi Matzig and Laurent Kuenzle
TRAVELIFE PARTNER 2018
Asian Trails Vietnam is the first office in the Asian Trails Group to be officially accredited as a Travelife Partner
LEMAX 2020
Asian Trails implements Lemax software across all its destinations